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SheWerksIt Makes the Dream Work

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Most graduates could write a long list of things they wish had known in college. No doubt there would be a missed opportunity or two on that list. Paisley Piasecki, a rising senior studying advertising at Boston UniversitySheWerksIt, found that there are many professional opportunities in her college town and beyond for her fellow female students, but that few find them due to a lack of resources.

Now, Piasecki is giving them what they need to “werk” it. Last summer, she founded SheWerksIt, a website, brand, and movement for young women. It is “dedicated to showing college women all of the amazing people and experiences that are going to give them the tools they need to leave college with a rewarding academic experience, a strong network of supporters, and the information to be successful in whichever direction they choose to follow.”

The lightbulb went on for Piasecki when she was interning at a Broadway theatre company in New York City. She details the experience in a blog post, “Taking the Leap.” One night, at a networking event hosted by The Champagne Diet author Cara Alwill Leyba, women began sharing their stories about life in the SheWerksIt 2professional world. Amid all the love and support they had for each other, “they all verbally agreed on a common theme: They wished someone had told them earlier in life how to run their own businesses, find their passions, and support other women.” On her subway ride home, Piasecki began to envision SheWerksIt.

“College women often lack the mentorship and support they need to find their passions and purpose,” the About SheWerksIt page reads. “College women rarely have access to affordable, easily accessible programs, and experiences that will teach them REAL life skills. College women need to know that owning their voice, taking leadership, and seeking opportunities off the beaten path will help them become the best versions of themselves.”

According to a recent survey by McGraw-Hill and Hanover Research, women are less likely than men to Piaseckifeel prepared for their careers. SheWerksIt is working to change that in three ways. Firstly, Piasecki leads #Werkshops to teach women everything from how to pursue their passion to how to design a website. There is also the #Werkbook, a blog featuring amazing women doing amazing things in the Boston area (AKA #BostonBabes), and a calendar of the best networking and education-oriented events in town.

In an interview earlier this year, Piasecki told The Daily Free Press that she hopes to inspire other young women to discover their passions and believe in and achieve their career goals. She also hopes to continue growing her business, developing comprehensive programs on life skills, study tools, finding majors, internships, and building a brand. Piasecki is “werking” it so college women everywhere can too!

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