When two dudes invite you over to their kitchen to taste some salsa, listen to music and have a beer…well, that’s worth a trip to Brooklyn. It just so happens that the dudes are the brain trust behind Brooklyn Salsa Company.
It all started in 2007 when Rob Behnke and Matt Burns became roommates in a renovated opera house in Bushwick through a Craigslist ad. Rob hails from that state across the Hudson and brings the business brains. Matt, on the other hand, is from South Dakota and comes with experiences which vary from working in a Mexican kitchen to an organic farm.
Parties ensued at the opera house with an immediate audience for Matt’s cooking. At the time, Matt was a vegan, yet that didn’t stop him from creating delicious concoctions which were perfectly healthy. Thus, Brooklyn Salsa was born.
With Rob’s business background and Matt’s culinary skills, creating a delicious, fresh and healthy salsa became their passion. Along the road, Casey Gilbertson joined Rob and Matt to run operations.
But why salsa? For starters, salsa is the number one condiment in the United States. Why not create a healthy organic salsa from fresh local ingredients?! With that foundation laid, Rob and Matt set up to create a holistic community that experiences cultures through delicious food. Matt felt there was a natural sync with Mexican and Indian flavors he wanted to explore as the chef of Brooklyn Salsa Company.
With the aim of inspiring global flavors, Brooklyn Salsa created six culture-infused flavors: The Mole, The Green, The Pure, The Tropical, The Curry and The Hot. Brooklyn Salsa isn’t just about healthy deliciousness; it’s also about having fun with your food and getting creative with your meals. Rob, a musician, and Matt, an actor feel business and creativity go hand in hand. They’re passionate about salsa, but they live and play in their kitchen. They have extended that experience into every jar of salsa. For Rob and Matt, Brooklyn Salsa is a lifestyle company; an extension of their lives.
Salsa isn’t just decoration for your chips any more. In fact, we all know chips aren’t healthy, so what should you do with the colorful Brooklyn Salsa? Your meals can be revived with these jars in more ways that you can image. Try marinading or glazing your chicken or meat, put them on as a spread to your sandwich or burger, dress your salad or simply use any of the six flavors as a sauce. Looking for more? Check out some recipes on The Brooklyn Salsa Company website.
To help you explore and experience what Matt calls his “edible installation of art,” New York Minute Magazine and The Brooklyn Salsa Company have teamed up to bring you the goods straight to your front door. Enter our giveaway for a chance to win a pack of Brooklyn Salsa.
As someone who has grown to be very conscious of the food I eat and striving to eat healthier everyday, I love this salsa and all the options it offers me. My personal favorite is The Tropical. I’ve been using Brooklyn Salsa over the last week, and it has definitely spiced up my meals. My only complaints are that Matt is not my personal chef and that The Brooklyn Salsa Company only makes salsa…for now. I am begging for more.
Explore all of Brooklyn Salsa’s flavors here and comment below to tell us which flavor you’re dying to try.
Take the lid off and add some spice to your life.
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