Randi Zuckerberg has proven that she is more than just the legacy of her last name. The sister of Facebook founder and CEO Mark Zuckerberg, Randi Zuckerberg formerly served as the Director of Market Development for Facebook before taking her own path and making her own waves through various platforms. An entrepreneur, author, and radio host, Zuckerberg aims to uplift fellow women in their professional environments.
In 2012, Zuckerberg began Zuckerberg Media, a marketing firm and production company that aims to increase the number of women in Silicon Valley. Having worked in the tech industry herself, Zuckerberg often wondered why she saw little female representation in the field. She began Zuckerberg Media as a way to change things through media publicity surrounding smart women in tech.
The company works to create digital content with big-name companies such as Paypal, Conde Nast, Celebrity Cruises, and Cirque du Soleil, promoting women’s involvement through media exposure. Even the company’s website makes Zuckerberg’s intentions clear: she is passionate about helping women gain a stronger footing in leadership and entrepreneurship. It is noted on the page that she has previously worked with several women-led startups and is on the board of the Professional Diversity Network.
But Zuckerberg’s impact does not stop there. She is also editor-in-chief of the platform Dot Complicated, a digital lifestyle website that shares its name and its theme of all things digital with two of her other projects: a picture book for children called Dot. and a memoir/guide entitled, Dot Complicated: Untangling Our Wired Lives. The memoir notably features a clever female protagonist, Dot, who is a young girl well-versed in technology. The story has recently been adapted to a TV cartoon.
In an interview with Marie Claire, Zuckerberg spoke about Dot, saying that she was inspired to create the character after realizing that tech engagement is most vital at an early age. She decided on the character of a young girl who is passionate about technology in order to push young children – especially girls – into the realms of tech and leadership. “I feel like I’m putting a really positive message out into the world, showing girls that you can wear a pink dress, and be girly, and also be a total badass,” said Zuckerberg.
As a contributor to the Huffington Post, Zuckerberg wrote an article of her own, “The Tech Talk,” which explores this in greater detail. She urges parents to get their children involved in technology with the belief that embracing technology will not hinder children’s education but help them thrive in the future. For girls especially, Zuckerberg says, exposure to tech and STEM education can help level the playing field.
Zuckerberg cites a 2016 study by Girls Who Code that suggests if women are not further encouraged to go into computer science, the percentage of women in tech will decrease from an already concerning 24 percent to 22 percent within the next 10 years. “As a woman in an industry dominated by white men,” Zuckerberg said, “I wanted to inspire young girls and people of color to learn about technology.”
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